Offering discounts is a proven strategy to drive sales, attract new customers, and increase your overall profits. With Crowdmade’s discount tool, you can easily create custom discounts for your sale events, tailoring them to fit your promotional needs. This guide will walk you through the process of setting up discounts and highlight the benefits of using this powerful feature.
Why Discounts Improve Total Profits
Discounts might seem like you’re cutting into your margins, but when used strategically, they can actually boost your overall profits. Here’s how:
- Increased Sales Volume: Lowering prices temporarily can lead to a surge in sales, helping you move more products.
- Attracting New Customers: Discounts can draw in new customers who may not have purchased at full price, giving you a chance to impress them and turn them into repeat buyers.
- Promoting Older, Less Popular Items: Even if you don’t hold inventory, a sale is an effective way to sell older or less popular items, making room for new products in your store.
How to Use the Discount Tool
Crowdmade makes it easy to create and manage discounts with our intuitive discount tool. Here’s how to get started:
Step 1: Access the Discount Tool
To create a discount, navigate to the “Products” menu in your Crowdmade dashboard and select “Product Discounts.” This will take you to the discount tool where you can manage all of your sales events.
Step 2: Create a Discount Code
The first step in creating a discount is setting up the discount code. You have two options:
- Custom Text: Enter a specific code, such as “SUMMER20” or “HOLIDAYSALE.”
- Randomly Generated: Let the tool generate a random code for you if you prefer not to create one manually.
Step 3: Select a Product
Next, choose the product you want to apply the discount to. Use the dropdown selector to browse your available products and pick the one you wish to discount.
Step 4: Set the Discount Amount
In the “Discount Settings” section, decide how much of a discount you want to offer. You can choose between a dollar amount or a percentage:
- Dollar Amount: Enter a specific dollar amount to be discounted from the product price.
- Percentage: Enter a percentage discount, such as 10% or 25%.
The tool will automatically check to ensure that the discount doesn’t exceed the cost of the product, protecting your profits.
Step 5: (Optional) Use Advanced Settings
For more control over your discount, use the “Advanced Settings”:
- Usage Limit: Set a limit on the number of times the discount code can be used. This is useful for creating a sense of urgency or exclusivity.
- Validity Dates: Specify the start and end dates for the discount, ensuring it’s only available during your sale event.
Promoting Your Discount Code Effectively
Creating a discount is just the first step—promoting it effectively is key to maximizing its impact. Focus your efforts on social media and YouTube to reach your audience where they’re most engaged.
Social Media Promotion
Social media is a powerful tool for spreading the word about your discount. Here’s how to make the most of it:
- Create Eye-Catching Posts: Design visually appealing posts that highlight your discount code and the products it applies to. Use bold colors, clear text, and attractive images to grab attention.
- Use Stories and Reels: Share your discount in Instagram or Facebook Stories and Reels. These formats are great for reaching a broad audience quickly, especially when you use trending music or effects.
- Pin Important Posts: Pin your discount announcement to the top of your profile on platforms like Twitter or Facebook, ensuring it’s the first thing visitors see.
- Leverage Hashtags: Use relevant hashtags to increase the visibility of your discount post. This can help you reach new audiences who are interested in sales and promotions.
YouTube Promotion
If you’re a YouTuber, integrating your discount code into your videos is an effective way to drive sales:
- Mention the Discount in Your Videos: Bring up your discount code naturally within your content. Explain the value it offers and encourage viewers to use it before it expires.
- Include the Code in Video Descriptions: Add your discount code and a link to your store in the video description. This makes it easy for viewers to find and use the code.
- Pin a Comment with the Code: Pin a comment on your video with the discount code and a brief message encouraging viewers to take advantage of the deal.
- Utilize the Community Tab: Share your discount code in a post on your Community tab. This allows you to reach your subscribers directly in their feed with a visual or text post.
- Create a Dedicated Promo Video: Consider creating a short video specifically promoting the sale. Showcase the products available at a discount and walk viewers through how to use the code.
Creating custom discounts with Crowdmade’s discount tool is a simple yet effective way to boost your sales and profits. Whether you’re running a seasonal sale, promoting a new product, or selling older, less popular items, discounts can help you achieve your business goals. Focus your promotion efforts on social media and YouTube to maximize the reach and impact of your discount code.