Creating a sense of urgency is a powerful strategy to encourage buyers to act quickly, especially when it comes to limited-time products. With Crowdmade’s product editor, you can set timers on your products to strategically control their availability and visibility. This guide will show you how to use the timer pane to maximize the impact of your sales and promotions.
Why Use Timers to Create Urgency?
Urgency is a proven method to increase conversions. When buyers know that a product is only available for a limited time, they’re more likely to make a purchase to avoid missing out. Setting timers on your products allows you to:
- Align Product Launches with Promotions: Timers let you coordinate product launches with specific promotions or special dates, ensuring your products go live at the perfect moment.
- Limit Product Availability: By setting an end date, you create exclusivity around your products, making them more desirable.
- Boost Conversion Rates: Showing a countdown timer on the product page increases the sense of urgency, encouraging buyers to complete their purchase before time runs out.
How to Use the Timer Pane in the Product Editor
The timer pane within the product editor gives you full control over when your products go live and when they become unavailable. Here’s how to set it up:
Step 1: Access the Timer Pane
Within the product editor, navigate to the timer pane. This section allows you to schedule when your product becomes visible to buyers and when it will be hidden.
Step 2: Set the Launch Date and Time
To turn a product from draft to live, set the date and time in the timer pane. This feature is perfect for aligning your product launch with a promotional event or a special date, ensuring maximum visibility and impact.
- Example: If you’re launching a product on Black Friday, set the timer to go live at midnight to capture early shoppers.
Step 3: Set the End Date and Time
You can also set an end date and time for your product, after which it will be hidden from buyers. This is particularly useful for limited-time offers or exclusive products.
- Example: If your promotion ends on Cyber Monday at midnight, set the timer to hide the product at that exact time.
Step 4: Display the Countdown Timer
For added urgency, you can choose to display a countdown timer on the product page. This visual cue shows buyers exactly how much time they have left to make a purchase, which has been strongly proven to improve conversion rates.
- Example: A product page displaying “Only 2 hours left!” creates a compelling reason for buyers to act immediately.
Leverage Timers to Drive Sales
Using timers to create urgency is a simple yet effective way to boost your sales. By controlling when your products are available and displaying a countdown timer, you can encourage buyers to make quick purchasing decisions, increasing your overall conversion rates.