“If you build it, they will come.” While that’s a great line from a movie, when it comes to your Crowdmade store, it’s not quite that simple. Building a fantastic store is just the first step—now, you need to promote it to bring your audience in and generate those sales. This guide will walk you through the best ways to share your store, where to find your store’s URL, and tips for YouTube creators to connect their store to their YouTube merchandise shelf.
Step 1: Find Your Store URL
Your store URL is the link that directs your audience to your Crowdmade store. Here's the easiest way to find it:
- Access Your Dashboard: Log into your Crowdmade account and go to your dashboard.
- Locate the "View Store" button: In the bottom left of your dashboard there will always be a "View Store" button which takes you directly to your live store.
Copy Your URL
Once you’ve opened your live store, simply copy your URL from the address bar.
Step 2: Share Your Store
Sharing your store is the first step toward generating sales. Here are some effective ways to promote your store:
Social Media
- Facebook & Twitter: Post your store link on your social media profiles with a brief, engaging message. Consider pinning the post to keep it at the top of your profile.
- Instagram: Use the link in your bio to direct followers to your store. Share product highlights in your stories and feed, encouraging followers to check out your store.
- TikTok: Create short videos showcasing your products and include your store link in your bio. Use trending sounds or hashtags to reach a broader audience.
Email Newsletters
If you have an email list, send out a newsletter announcing your store launch or new product additions. Include your store link and some high-quality images of your products.
Personal Website or Blog
If you have a website or blog, create a dedicated page for your Crowdmade store. Add the store URL to your site’s navigation menu or include it in relevant blog posts.
Step 3: Promote on YouTube
If you’re a YouTube creator, you have a unique opportunity to connect your Crowdmade store to your YouTube merchandise shelf, making it easier for your viewers to purchase your products directly from your videos.
How to Connect Your Store
To link your Crowdmade store to your YouTube merchandise shelf, you’ll need to follow a few steps (detailed in another article). For now, make sure you mention your store in your video descriptions, verbally in your content, and through pinned comments with the store URL.
Learn how to connect your YouTube merchandise shelf here.
Step 4: Engage with Your Audience
Promoting your store isn’t just about sharing the link—it’s about engaging with your audience. Here are some tips:
- Host Giveaways: Encourage followers to visit your store by hosting a giveaway. Ask them to share your store link for a chance to win one of your products.
- Offer Limited-Time Discounts: Create urgency by offering discounts for a limited time. Share discount codes through your social media and email newsletters.
- Ask for Feedback: Invite your audience to share their thoughts on your products. This not only builds community but also encourages more visits to your store.
Start Promoting Today!
With your Crowdmade store ready to go, it’s time to spread the word and start generating sales. Whether you’re sharing on social media, through email, or connecting to your YouTube channel, these strategies will help you reach your audience and grow your business.